39
38
Kommersiële Dienste (vervolg)
Commercial Services (continued)
(3) verslagdoening aan lede en meningvormers oor Graan SA
se impak en doeltreffendheid;
(4) ‘n effektiewe advertensieplatform; en
(5) ‘n tikkie “sagter” redaksionele inhoud oor die menswees
van die graanprodusent.
SA Graan/Grain
-lesers kan dit sedert Oktober 2013 ook as ‘n
elektroniese blaaiboek (eBoek) (met presies dieselfde inhoud
as die gedrukte formaat) op die Graan SA-webblad aflaai en
lees. Dit bevat al die nuutste landbounavorsing, artikels en nuus
van die graanwêreld, asook ‘n argief.
SA Graan/Grain
bied ‘n doeltreffende platform vir adver-
teerders asook ‘n maandelikse spesiale fokus. Adverteerders
het só die geleentheid om inligting oor hulle produkte met
lesers te deel.
(3) reporting to members and opinion makers on Grain SA’s
impact and effectiveness;
(4) being an effective advertising platform; and
(5) providing a touch of “softer” editorial content that focuses
on the grain producer as a person.
Since October 2013
SA Graan/Grain
readers have also been
able to download and read the magazine as an electronic
book (eBook) (with exactly the same content as the printed
format) from the Grain SA website. It contains all the most
recent agricultural research, articles and news from the world
of grain, as well as an archive.
SA Graan/Grain
provides an effective platform for advertisers, as
well as a special focus every month. Advertisers are offered the
opportunity to share information on their products with readers.
An aerial photo of the NAMPO Harvest Day with the new parking lot and
development clearly visible (at the top and to the left).
‘n Lugfoto van die NAMPO Oesdag met die nuwe parkeerterrein en
ontwikkeling duidelik sigbaar (aan die bo- en linkerkant).
The new access gate for vehicles at the southern side of NAMPO Park,
which provides access from the newly developed southern parking lot.
Die nuwe toegangshek vir voertuie aan die suidelike kant van NAMPO
Park, wat toegang verleen vanaf die nuut-ontwikkelde suidelike
parkeerterrein.
Commercial Services
Kommersiële dienste
Marketing division
Afdeling Bemarking
Public Relations
D
uring the year under review Grain SA’s public relations
strategy focused strongly on networks and awareness
activities. In order to promote the strategic plan, various
initiatives were implemented to encourage and promote
cooperation and a culture of sharing information internally,
and of creating a better understanding of the organisation and
facilitating discussions between role-players in agriculture and
stakeholders, externally.
Aim
●
To publicly position Grain SA’s value-adding role through an
integrated communication and media strategy.
●
To engage with role-players, policy makers and industry
leaders to promote grain producers’ role in ensuring
sustainable food security.
●
To provide Grain SA members with relevant and timely
information to support them in decision-making.
●
To ensure at all times that our members are well informed
on Grain SA’s activities.
Our achievements
●
Enhanced relationships with the Ministry of Agriculture,
Forestry and Fisheries and other relevant government
departments, entities and partner organisations.
●
Successfully engaged with the ministry as well as local,
provincial and national Departments of Agriculture, Forestry
and Fisheries, highlighting the role grain producers play to
ensure food security.
●
Successfully utilised and grew social media platforms to
inform members and the public about Grain SA’s activities
and the importance of agriculture.
●
Influenced the media to communicate the message
regarding the importance of agriculture, which ensures
food security in our country.
●
Inauguratednew, exclusiveGrain SAmembers' hall at NAMPO.
We
●
Became more active on social media, especially
Twitter
and
Facebook
, and increased our number of followers
substantially;
●
endeavoured to disseminate information in a format that is
easier for the public to understand;
●
participated in many farmer days and exhibitions during
the year;
●
continued with the RSG agriculture radio programme until
completion;
Openbare Betrekkinge
T
ydens die verslagjaar het Graan SA se openbarebetrekkinge-
strategie sterk op netwerke en bewustheidsaktiwiteite
gefokus. Ten einde die strategiese plan te bevorder is verskeie
inisiatiewe geïmplementeer om samewerking en ’n kultuur om
inligting intern te deel aan temoedig en te bevorder, sowel as om
ekstern ’n beter begrip van die organisasie te skep en gesprekke
tussen landbourolspelers en belanghebbendes te fasiliteer.
Doelwit
●
OmGraan SA se waardetoevoegingsrol deur ’n geïntegreer-
de kommunikasie- en mediastrategie in die openbaar te
posisioneer.
●
Om by rolspelers, beleidmakers en bedryfsleiers betrokke
te raak om graanprodusente se rol in die versekering van
volhoubare voedselsekerheid te bevorder.
●
Om aan Graan SA se lede relevante en tydige inligting te
verskaf om besluitneming te ondersteun.
●
Om deurlopend te verseker dat ons lede goed ingelig is oor
Graan SA se aktiwiteite.
Ons prestasies
●
Versterk betrekkinge met die Ministerie van Landbou,
Bosbou en Visserye en ander relevante staatsdepar-
temente, entiteite en vennootorganisasies.
●
Slaag daarin om by die ministerie sowel as plaaslike,
provinsiale en nasionale departemente van Landbou,
Bosbou en Visserye betrokke te raak en graanprodusente
se rol in voedselsekerheid te beklemtoon.
●
Benut en laat groei sosiale media-platforms suksesvol om
lede en die publiek oor Graan SA se aktiwiteite en die
belangrikheid van landbou in te lig.
●
Beïnvloed die media om die boodskap oor die belangrik-
heid van landbou, wat voedselsekerheid in ons land
verseker, oor te dra.
●
Onthul nuwe, eksklusiewe Graan SA-ledelokaal by NAMPO.
Ons
●
Het meer aktief geraak op sosiale media, veral
Twitter
en
Facebook
, en ons getal volgelinge aansienlik verhoog;
●
het gepoog om inligting te versprei in ’n formaat wat vir die
publiek makliker is om te verstaan;
●
het gedurende die jaar aan talle produsentedae en
-uitstallings deelgeneem;
●
het met die RSG landbou-radioprogram voortgegaan tot-
dat dit afgehandel was;
