40
41
1. WILLEM VOOGT
Manager: Marketing
and Financial Services
Bestuurder: Bemarking
en Finansiële Dienste
2. Alzena Gomes
Public Relations Officer
Skakelbeampte
1.
2.
3.
4.
5.
6.
7.
●
participated in Nation in Conversation, the extremely
successful actuality discussion programme that was
broadcast during NAMPO and then on kykNET;
●
organised the inauguration of a third regional office in
Maclear, Eastern Cape, by the newly appointed Minister
Senzeni Zokwana; and
●
presented the Day of Celebration and the Grain Producer
of the Year function.
The good
●
We need to work more closely with policy makers,
government departments and other agricultural partners
to improve awareness of Grain SA.
●
Grain SA’s primary message through all of its activities
reiterates its focus on profitable and sustainable grain
production in South Africa that can ensure food security for
our children.
How do we communicate?
Member communication is facilitated through various channels:
Grain SA Newsletter
The
Grain SA Perspective
is distributed biweekly to mainly
members and stakeholders viaemail. Theaim is tocommunicate
information, news, events and important dates to members.
Grain SA News Flash
The
Grain SA News Flash
is utilised to distribute important and
relevant information like agricultural production conditions
timeously to members.
Publications
Grain SA produces
SA Graan/Grain
, a
specialist monthly publication, which is
regarded as one of the leading agricultural
publications. Readers use it as a knowledge
partner and measure of the sustainability
of the grain and oilseed industry. Grain SA
also publishes
Harvest SA
. This is a bimonthly
publication aimed at government repre-
sentatives and public entities to address
●
het deelgeneem aan Nasie in Gesprek, die uiters geslaag-
de aktualiteitsgespreksprogram wat tydens die NAMPO
Oesdag en daarna op kykNET uitgesaai is;
●
het die inhuldiging van ’n derde streekskantoor in Maclear,
Oos-Kaap deur die pas-aangestelde Minister Senzeni
Zokwana georganiseer; en
●
het die Dag van Feesvieringe en die Graanprodusent van
die Jaar-funksie aangebied.
Die goeie
●
Ons moet nouer saamwerk met beleidmakers, staatsde-
partemente en ander landbouvennote om bewustheid
van Graan SA te verbeter.
●
Graan SA se primêre boodskap deur al sy aktiwiteite
beklemtoon sy fokus op winsgewende en volhoubare
graanproduksie in Suid-Afrika, wat voedselsekerheid vir ons
kinders kan verseker.
Hoe kommunikeer ons?
Ledekommunikasie word deur verskillende kanale gefasiliteer:
Graan SA Nuusbrief
Die
Graan SA Perspektief
word tweeweekliks per e-pos aan hoof-
saaklik lede en belanghebbendes versprei. Die doel is om inligting,
nuus, gebeure en belangrike datums aan lede te kommunikeer.
Graan SA Nuusflits
Die
Graan SA Nuusflits
word aangewend om belangrike en
relevante inligting soos landbouproduksietoestande betyds
aan lede te versprei.
Publikasies
Graan SA produseer
SA Graan/Grain
, ’n
spesialismaandeliksepublikasie, wat as een
van die voorste landboupublikasies beskou
word. Lesers gebruik dit as ’n kennisven-
noot en maatstaf vir die volhoubaarheid
van die graan- en oliesaadbedryf. Graan SA
publiseer ook
Harvest SA
. Dit is ’n tweemaande-
likse publikasie vir regeringsverteenwoordi-
gers en openbare entiteite om onder andere
topics centering around food security, land tenure and
successful emerging grain producers, among others.
What do we do in the media?
Media liaison
Grain SA uses various media channels to convey messages
regarding the importance of food security and sustainable
grain production. Press releases issued are fully utilised by print,
broadcast and electronic media houses and the sentiment
was influenced positively throughout the reporting period
(see
Figure 1
). Throughout the reporting period, Grain SA’s
potential viewership accumulated to a combined 6,79 million
over 12 months, with the majority of coverage generated
from Grain SA executives quoted in the media (see
Figure 2
).
Compared to other mainstream agricultural discussion trends,
Grain SA performed exceptionally well on a month-to-month
basis (
Figure 3
).
onderwerpe met betrekking tot voedselsekerheid, grondbesit
en opkomende graanprodusente te kommunikeer.
Wat doen ons in die media?
Mediaskakeling
Graan SA gebruik verskeie media-kanale om boodskappe
oor die belangrikheid van voedselsekerheid en volhoubare
graanproduksie oor te dra. Persvrystellings wat uitgereik word,
word ten volle deur druk-, uitsaai- en elektroniesemediahuise
benut en die sentiment is regdeur die verslagtydperk positief
beïnvloed (sien
Figuur 1
). Graan SA se potensiële kykers het
in die loop van die verslagtydperk van 12 maande tot ’n
gekombineerde 6,79 miljoen toegeneem, meestal as gevolg
van Graan SA se uitvoerende amptenare wat in die media
aangehaal is (sien
Figuur 2
).
Vergeleke met ander hoofstroom-landbougesprekstendense
het Graan SA op ’n maand-tot-maandbasis buitengewoon
goed presteer (
Figuur 3
).
Figure 1: Grain SA/SA press sentiment
Figuur 1: Graan SA/SA perssentiment
Figure 2: Coverage trends
Figuur 2: Dekkingstendense
Grain SA people
Graan SA mense:
45,77%
Grain SA/African press
Graan SA/Afrika-pers:
1,08%
Grain SA/Global press
Graan SA/Wêreldwye pers:
16,7%
Grain SA/SA press
Graan SA/SA-pers:
36,44%
In die plaaslike pers bevat Graan SA se publikasiewoordwolk
(sien
Figuur 4
op bladsy 42) Afrikaanse en Engelse sleutelwoorde
– ’n goeie aanduiding dat ons pogings om die organisasie deur
Engelse mediakanale aan ander nie-tradisionele teikengehore
te bemark, slaag.
In the local press, Grain SA’s publication word cloud (see
Figure 4
on page 42) contains both Afrikaans and English
keywords – a good indication that our endeavours to promote
the organisation to other non-traditional target audiences
through English media channels are succeeding.
3. DIRK KOTZÉ
Member Marketing and
Communication Officer
Ledebemarking- en
Kommunikasiebeampte
4. Patricia Mahlatsi
Administrative Officer: Levies
Administratiewe Beampte: Heffings
5. HANS VAN DER BERG
Member Marketing and
Communication Officer
Ledebemarking- en
Kommunikasiebeampte
6. PETRO VILJOEN
Administrative Clerk: Levies
Administratiewe Klerk: Heffings
7. TOIT WESSELS
Member Marketing and
Communication Officer
Ledebemarking- en
Kommunikasiebeampte
Marketing
Bemarking
130
104
78
52
26
0
Hits/
Besoeke
Month/
Maand
Figure 3: Agricultural discussion trends
Figuur 3: Landbougesprekstendense
2014/01
2014/02
2014/03
2014/04
2014/05
2014/06
2014/07
2014/08
2014/09
2014/10
2014/11
2014/12
Grain SA (Global all publications)
Graan SA (Wêreldwyd alle
publikasies)
Similar agri-publications (Global
all publications)
Soortgelyke landbou-organisasies
(Wêreldwyd alle publikasies)
121
75
125
72
105
74
69
129
50
52
72
48
51
46
23
32
41
19
99
38
33
40
45
53
