46
47
How do we measure ourselves?
Monitoring and evaluation
In order to remain relevant, public relations and marketing
communication activities are monitored and evaluated on an
ongoing basis. Grain SA monitors its presence in the media as
well as that of the members of the Executive on a daily basis.
Commodity levy
Change in levy
2014 was definitely a historical year. During Congress 2014 a
proposal was submitted to increase the voluntary levy and
introduce a differentiated levy per crop from March 2014,
after the balance in the levy fund had closed negatively for
three consecutive years. Grain SA experiences inflation-related
increases in costs, and with the reduction in the funding for
research and development from certain agricultural trusts and
the fact that the levy per ton had remained unchanged at
R2 per ton since its introduction, an increase in the levy was
unavoidable. As a result of immediately effecting the new levy,
with the anticipated record harvest, the levy fund was restored
to a surplus. Grain SA can now continue in a sustainable manner
with the required activities.
Grain SA would like to thank members who regularly pay
their levies, thus ensuring that organisations like Grain SA,
which promote and protect producers’ interests, can exist.
Membership of Grain SA
The constitution of Grain SA makes provision for commercial
as well as study-group members. Membership is subject to the
payment of a commodity levy per ton on all grain produced,
with a minimum amount of R1 000 plus VAT payable for full
membership for commercial members.
The current levy per ton per crop is as follows:
Hoe meet ons onsself?
Monitering en evaluering
Ten einde relevant te bly, word openbare betrekkinge en
bemarkingskommunikasie-aktiwiteite deurlopend gemoniteer en
geëvalueer. Graan SA moniteer sy media-vermelding sowel as
dié van die lede van sy Hoofbestuur op ’n daaglikse grondslag.
Bedryfsheffing
Verandering in heffing
Die 2014-jaar is verseker ‘n geskiedkundige jaar. Tydens Kongres
2014 is voorgestel om die vrywillige heffing te verhoog en ‘n
gedifferensieerde heffing per gewas vanaf Maart 2014 in te
stel nadat die heffingsfonds se balans vir die afgelope drie jaar
negatief afgesluit het. Graan SA ervaar inflasionêre styging in
kostes en met die vermindering in die befondsing van navorsing
en ontwikkeling vanuit sekere landboutrusts en die feit dat die
R2-heffing per ton sedert die instelling daarvan onveranderd
was, was ‘n verhoging onvermydelik. As resultaat van die feit
dat die heffing onmiddellik van krag gemaak is, gesien in die
lig van die verwagte rekordoes, is die heffingsfonds herstel
na ‘n surplus. Graan SA kan nou volhoubaar met die nodige
werksaamhede voortgaan.
Graan SA bedank graag lede wat getrou hul heffings betaal
en sodoende verseker dat organisasies soos Graan SA, wat
produsente se belange bevorder en beskerm, kan bestaan.
Lidmaatskap by Graan SA
Graan SA se Grondwet maak voorsiening vir kommersiële sowel
as studiegroeplede. Dit vereis ‘n bedryfsheffing per ton op alle
graan geproduseer, met ‘n minimum bedrag van R1 000 plus
BTW vir volwaardige lidmaatskap vir kommersiële lede.
Die huidige heffing per ton per gewas is soos volg:
Crop
Gewas
Levy per ton
heffing per ton
Summer grains/Somergrane
Maize/
Mielies
R2,50
Sorghum/
Sorghum
R2,50
Soybeans/
Sojabone
R5,00
Sunflower/
Sonneblom
R5,00
Groundnuts/
Grondbone
R13,00
*The above amounts exclude VAT
*Bogenoemde bedrae sluit BTW uit
Collection of levy
Levies are collected as follows:
●
By the collection agents
Collection agents are companies to whom grain is delivered
andwithwhomGrain SAconcludes contracts to collect levies,
with the permission of producers, at the first point of delivery
and who pay these levies to Grain SA within a stipulated
period.
The logos of the partners are inserted above.
●
Direct transfers
Levies can also be paid directly to Grain SA by way of a
cheque, a bank deposit or an electronic transfer. This
payment method is particularly suitable where producers
market their grain to parties who do not form part of the
Grain SA levy structures.
Employment of levy
The employment of the levy is approved by members only at
the annual Congress. The levy is employed as shown in
Figure 5
.
Invordering van heffing
Heffings word soos volg ingevorder:
●
Deur vorderingsagente
Vorderingsagente is maatskappye aan wie graan gelewer
word en met wie Graan SA kontrakte sluit ommet produsente
se toestemming heffings te verhaal by die eerste punt van
lewering en binne ‘n sekere tyd aan Graan SA oor te betaal.
Dié vennote se logo’s is hierbo ingevoeg
.
●
Direkte oorbetalings
Heffings kan ook direk aan Graan SA oorbetaal word by
wyse van tjek, deposito of elektroniese oorbetaling. Dit is veral
gerieflik vir produsente wie se graan bemark word aan partye
wat nie deel vorm van Graan SA se heffingstrukture nie.
Aanwending van heffing
Die aanwending van die heffing word alleenlik deur lede
goedgekeur tydens die jaarlikse Kongres. Die heffing word
aangewend soos gesien in
Figuur 5
.
Crop
Gewas
Levy per ton
heffing per ton
Winter grains/Wintergrane
Wheat/
Koring
R3,00
Canola/
Kanola
R4,00
Barley/
Gars
R3,00
All other grains/
Alle ander grane
R3,00
*The above amounts exclude VAT
*Bogenoemde bedrae sluit BTW uit
Ledevoordele (NAMPO) –
2%
Bemarking en beeldbou –
17%
Invorderingskoste –
12%
Takbefondsing –
2%
Affiliasies en Hoofbestuurskoste –
21%
Bedryfsbediening –
46%
Member benefits (NAMPO) – 2%
Marketing and image building – 17%
Collection costs – 12%
Branch funding – 2%
Affiliations and Executive costs – 21%
Commodity Services – 46%
Figure 5: Application of levy
Figuur 5: Aanwending van heffing
Marketing
Bemarking
Marketing (continued)
Bemarking (vervolg)
