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FOCUS
Implements and equipment
Special
Product information
Another milestone for
Eqstra and SDF tractors
CHERYL LANGBRIDGE,
Eqstra Industrial Equipment
P
roviding 60 years of trouble-free
operation is a milestone in any in-
dustry – a milestone which Eqstra
Industrial Equipment (EIE) is cele-
brating this year, with Same Deutz-Fahr
tractors supplied to a producer in the North
West Province’s Hartbeesfontein in 1955,
still hard at work to this day. Such longevity
is typical of this best-in-their-class brand
for which Eqstra Industrial Equipment is the
licensed distributor in Southern Africa.
Eqstra Industrial Equipment supplies the
agricultural industry with a range of trac-
tors renowned for reliability, precision and
efficiency. The range includes Deutz-Fahr
and Same tractors from 38 kW to 200 kW.
“Our client list, which ranges from indivi-
dual producers through to co-operatives
and large agricultural estates, includes
SJ Roets Boerdery and Estramadura Boer-
dery in Limpopo as well as Umbhaba
Estates in Mpumalanga, operating out of
three geographical locations. A current
focus area of ours is also the small emerg-
ing farmer and we are working on projects
to support this very important developing
sector,” says Eqstra Industrial Equipment
product specialist, Mr Peet Swanepoel.
Same Deutz-Fahr’s massive investment in
technology ensures that it is able to sup-
ply the industry with state-of-the-art and
reliable agricultural vehicles that maximise
productivity, fuel economy and safety, and
among other features, has a four-wheel
braking system. Two new models in the
Explorer and Frutteto range specifically for
tight budgets, have been added to Eqstra
Industrial Equipment’s offering. All compo-
nents are manufactured and assembled by
Same Deutz-Fahr, giving the company com-
plete control over quality assurance. With
a sound reference list of Same Deutz-Fahr
machines in operation throughout the coun-
try, Eqstra Industrial Equipment is position-
ing itself to accommodate new trends in the
market.
“We are breaking new ground with our
rental facility, which is becoming increas-
ingly more popular in the tight economic
conditions that prevail in South Africa. A
recent contract to supply nine units for a
silage contractor, is just one example,” adds
Swanepoel.
Under newly appointed general manager,
Mr Brendan Londt, Eqstra Industrial Equip-
ment’s agri-business is looking to move
even closer to its customers and invest in
its people by increasing its dealer network
and upgrading its technical call centre.
And to back this up even further, an on-
line customer satisfaction survey is also
being launched.