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Oktober 2016
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Global chemical company
helps to shape agriculture
in changing times
‘W
e are in a strong position to offer our customers
solutions to meet their specific demands. Our
portfolio, pipeline, ability to move fast and to
understand producers’ needs give us a solid
competitive position,’ commented Mr Markus Heldt, president:
BASF’s Crop Protection division, at a press conference at
Ludwigshafen, Germany on 6 September.
The agrochemical market is evolving and according to BASF it is
actively pursuing opportunities arising from ongoing merger efforts
to increase its footprint and value offer. At the event, the company
highlighted its latest innovations for producers and its strategy
for future growth while also discussing the current transformations
and challenges in agriculture.
Despite current macroeconomic volatility, the agricultural market
remains highly attractive. The global trends that require food
production and food quality to increase remain unchanged.
‘Producers’ task to feed a growing, wealthier and more demanding
population will not get easier – the need for new technologies, like
ours, will continue to be high,’ stated Heldt. To serve producers
best and grow in this market, BASF will continue to heavily invest
in R&D, strengthen its pipeline of innovations and engage in
partnerships to speed up the development of new technologies.
‘We will increase our global footprint while securing our business
profitability and long-term success. We believe that customer focus
and agility, not size alone, are key factors for future business growth,
as producers’ demands are rapidly changing,’ concluded Heldt.
RELEVANT
JOHAN SMIT,
managing editor:
SA Graan/Grain
As a part of 90 journalists from 27 countries from across
the globe,
SA Graan/Grain
was invited to attend BASF’s
Crop Protection division’s global press conference in
Ludwigshafen, Germany on 6 September 2016.
Mr Johan Smit, managing editor, reports that it is evident
that BASF’s strong investments in innovations and robust
portfolio is the drive for its Crop Protection division’s
business growth.
SA Graan/Grain
attended
global press conference
1