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Countries with high
import growth, but low global
import market share
These markets represent substantial export gains
whose potential can be utilised in
the future
Countries with
low import growth and low global
import market share
Weak demand growth means these countries need
to be reviewed further to determine if they can be
considered for expansion in the future
Countries with
high import growth and high global
import market share
These countries represent large potential export gains,
and it might be fairly easier to establish market presence
Countries with
low import growth, but high global
import market share
These countries might be good opportunities, but there
exists constraints to growing sorghum exports
High growth
Low growth
Low share
High share
Figure 1: The growth share matrix.
Figure 2: Analysis of the growth share matrix.
Source: ITC (2015) and own calculations
COUNTRY
MARKET SIZE
TARIFFS
Israel
R114 068
0,00%
United Arab Emirates
R11 309
5,00%
Niger
R49 877
5,00%
Djibouti
R48 509
1,00%
Cameroon
R21 228
17,50%
Republic of Korea
R24 810
391,20%
Ukraine
R13 971
2,00%
Italy
R166 453
1,60%
Germany
R105 295
1,60%
United Kingdom
R39 183
1,60%
Poland
R14 747
1,60%
Romania
R12 120
1,60%
United States of America
R124 677
0,00%
Peru
R76 223
0,00%
Bolivia
R37 989
10,00%
Brazil
R16 088
4,00%
New Zealand
R133 703
0,00%
Total value of markets
R1 010 250
COUNTRY
MARKET SIZE
TARIFFS
Sudan (North + South)
R253 147
0,0%
Ethiopia
R215 103
5,0%
Japan
R3 565 049
0,0%
Mexico
R3 695 739
0,0%
Chile
R835 438
6,0%
Total value of markets
R8 564 475
COUNTRY
MARKET SIZE
TARIFFS
Kenya
R158 424
25,0%
Botswana
R152 117
0,0%
Morocco
R96 566
2,5%
Eritrea
R66 937
2,0%
Zimbabwe
R60 242
10,0%
Egypt
R47 261
0,0%
Somalia
R19 326
-
Rwanda
R11 747
25,0%
Swaziland
R9 540
0,0%
Chad
R25 430
17,5%
Mali
R8 762
5,0%
Sri Lanka
R8 878
25,0%
Pakistan
R11 456
1,0%
Belgium
R93 953
1,6%
France
R64 409
1,6%
Netherlands
R47 991
1,6%
Bulgaria
R42 508
1,6%
Portugal
R23 191
1,6%
Uruguay
R72 804
4,0%
Argentina
R11 157
4,0%
Ecuador
R26 282
7,5%
Canada
R9 789
0,0%
Papua New Guinea
R34 938
0,0%
Total value of markets
R1 103 707
COUNTRY
MARKET SIZE
TARIFFS
Spain
R438 362
1,6%
Colombia
R772 024
10,0%
Total value of markets
R1 210 386
High growth low share
Low growth high share
Low growth low share
High growth high share
ON FARM LEVEL
GRAIN MARKET OVERVIEW
Junie 2015
50