SA Graan April 2015

2015/IMAIZE/A/05A

www.pannar.com infoserve@pannar.co.za

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ULTRAMODERNE

NAVORSINGEN

ONTWIKKELINGSTEGNOLOGIE

GEWASVOORSORG

PRESISIE-

BEPLANNING

GEWASBESKERMINGS-

BESTUURSPRAKTYKE

1865 - 1901:

The age of dyes. Founded in 1865 in Mannheim,

Germany, BASF became the first company to market a syntheti-

cally produced version of Indigo (Indigo dye is an organic com-

pound with a distinctive blue colour).

1902 - 1924:

The Haber-Bosch process and the age of fertilisers.

Carl Bosch joins BASF’s ranks and develops the process of syn-

thesising ammonia on an industrial scale. BASF begins to export

colorants and intermediates to Kenya.

1925 - 1944:

New high-pressure ammonia synthesis.

1945 - 1964:

From new beginnings to the plastic age.

1965 - 1989:

The road to becoming a transnational company.

BASF strengthens their global presence and expansion into sub-

Sahara Africa is firmly underway with the distribution company

set up in South Africa. BASF produces the world’s first audio and

video cassettes, electronic storage media and printing plates.

1999 - 2014:

A sustainable start to the new millennium. In col-

laboration with the car manufacturer, Daimler, BASF develops

an electronic concept car. In South Africa, BASF joins forces

with the United Nations’ environmental programme to help locals

prevent soil erosion from overgrazing.

Today BASF supplies customers in nearly every industry (from

chemicals, plastics, performance products and crop protection

to oil and gas) with products and solutions and support them with

research and innovations.

How BASF became the

company they are today

Vocational and Educational Training (VET) scheme. “As I speak,

a first tranche of 5 million euros is officially on its way (being of-

ficially offered) to the South African government. These funds are

intended for training electricians and plumbers in selected TVET

Colleges in the Eastern Cape and Gauteng – important investments

into the future.”

Deeper, further, longer

Mrs Hanli Prinsloo, founder of the “I am Water Trust” who fosters

ocean conservation through human experience, an eleven times

South African free diving record holder, filmmaker and avid ocean

adventurer was one of the guest speakers at this celebration event.

Small Greek sponge divers and Japanese pearl divers were Prins-

loo’s inspiration to start competitive free diving. “Researchers say

that the human body cannot free dive more than 50 m under water.

I have been 65 m down and back up again, in one breath. This teach-

es you something about achievement. When you reach the bottom,

you may think that you have made it, but you still have to swim

back up again. You don’t climb Mount Everest and say I have made

it, when you are on top; it is only an achievement when you come

back down safely.

“With free diving I have the chance of exploring my own limits.

Competitive free diving teaches you to not listen when other peo-

ple say it is impossible. When you are told that there is something

you cannot do, it is just somebody’s opinion. Keep on exploring,”

she explained.

Fear and risk are the two topics that drive Prinsloo’s fascination

when she free dives and swims with the big ocean creatures. “We

fear things that are not fearful and we risk things we should not

risk. Use experience to make the right decisions.”

She concluded her “breath taking” presentation by encouraging the

guests: “If you stay connected to what you truly love, I am sure that

in 150 years’ time there will be many things to celebrate.”