Grain SA launched a digital media learner programme three years ago at its NAMPO Harvest Day in partnership with Lumico, its digital and marketing partner. Through this initiative, a selection of grade 11 and 12 learners from Bothaville are invited to take part in a digital media short course
and to work as interns in the NAMPO social media team during the NAMPO Harvest Day. 

This year, we welcomed a group of 8 enthusiastic learners from our own NAMPO Agricultural Combine School to the programme. Through the duration of the course, the learners shadow the Lumico team and learn from first-hand demonstrations. They cover a wide range of digital media skills, like photography, videography, interviewing, social media platforms, advertising on social media and entrepreneurial income generation from the digital media platform.

Following the intense short course, a noticeable improvement in their social skills when interacting with different groups of people during the event was observed. The students practised their new found skills everyday in various scenarios and showed immense progress throughout the week.

Watch the highlights below:

With the NAMPO 2018 Harvest Day "almost" a distant memory, we have put together one last highlight package for all our producers who weren't able to make the trip. Thank you once again to all our exhibitors, visitors, agri-suppliers and partners - without you we can not host an event of this magnitude.

The June edition of SA Graan/Grain (with a photograph of a tractor, producer and orange grove on the cover) will be posted next week.

This issue, features our first highlight section of Grain SA NAMPO Harvest Day – be sure to have a look who was seen and what was new at the exhibitors.

This month also focus on the grain value chain, and you can read more about:

• The importance of producer-controlled businesses;
• Carry-over stock: Will logistics and storage options cope?
• GOSA proud of industry and producers' effectiveness; and
• Grain stock and availability.

Enjoy reading until next month!

Although Grain SA is a well-known organisation, many people are not aware of the Grain SA Schools Programme – a result of a partnership between the Maize Trust, Winter Cereal Trust and the Agri-SETA, which all fund the programme in different ways and in different areas.

Exchanging school psychology for guidance
Several people have been contracted to do the presentations at identified schools in all nine provinces of South Africa. One of these facilitators who got involved in the programme about eight years ago, is Amanda Thomas from Bloemfontein in the Free State.

She was the head of the School Psychological Services in the Eastern Cape. When her husband was promoted to a new position in Bloemfontein. She unfortunately could not get an interprovincial transfer. Initially she accepted a position at the University of the Free State, but when she was approached by Willie Kotzé (operations manager) to join the programme she knew it was time for a career change.

As a school psychologist who was involved in remedial education, she embarked on this new journey armed with her knowledge of pupils of all ages and a background in guidance. ‘Although there are sometimes challenges as Grade 9 is a difficult age group, I thoroughly enjoy my work,’ Amanda shares.

At the beginning of the programme she seizes the opportunity to give guidance concerning career choices. She says it is so important to decide at the beginning of the Grade 9 year which subjects one is considering for the rest of your high school path. This way a learner can eliminate unnecessary stumbling blocks in time and choose the correct career path.

Each term during a five-week period which slots into the various schools’ programmes, she addresses two groups of Grade 9 learners per day. Three visits are made to the 56 schools in her allocated area per year – one in the each of the first, second and third terms. Her area includes Bloemfontein, Botshabelo, the eastern Free State, the Goldfields, Boshoff and Kimberley. ‘Some of these Grade 9 groups are very big. A school like Seemohala in Botshabelo has close to 500 Grade 9 learners each.’

Amanda is full of praise for the visual aids which are incorporated in the Grain SA’s Schools Programme. ‘This programme is tailor-made for the pupils with funky presenters appearing on the DVD’s and speaking at the pupils’ level. Even the music is right up their alley,’ she adds. According to Amanda the programme strengthens the hands of the educators as it slots in with the school curriculum on several levels.

She was shocked to discover that less than 40% of the Grade 9 learners who attend the programme, eventually write their final exam in Grade 12. To her it is important to use this programme to motivate pupils to make better choices. ‘If their perception of the agricultural sector can be changed and they become aware of the various opportunities in this field, it can make a huge difference in their lives,’ she says.

She fully agrees with a statement made by Jenny Mathews in an article about the schools programme in the January 2018 edition of Pula Imvula: ‘Educating the youth about agriculture is considered an important strategy in the disaster risk management toolbox towards managing the threat to food security levels. This is exactly why a schools programme is so important in developing the knowledge, skills, and talent of youth.’

She expands on this issue: ‘Unfortunately, in these modern times children are no longer aware of the value of agriculture as the source of food, fibre and energy. Agriculture is so much more than manual labour. It provides everything from sunrise to sunset. Without it you would be hungry, thirsty and naked.’

An awareness campaign aimed at agriculture
Grain SA’s goal with this programme is primarily to create awareness of the agricultural sector and what it entails and especially its contribution to ensuring food security. It is an added bonus if it leads to pupils making a career choice in the agricultural field.

Amanda begins each of the sessions with an introductory talk, followed by the DVD’s which focus on various topics. The programme is divided into three sessions:

• In the first term the focus is on creating awareness amongst the learners about the variety of products that are derived from agriculture. The introductory DVD is an eye-opener to many of the students who are not even aware of the origin of most of the food they eat.
• In the second term attention is paid to what is grown where in South Africa. Special attention is also given in this session to agriculture and the economy.
• In the third term, the focus is on the various career options within agriculture as well as those associated with agriculture. ‘This programme helps them to realise the role of not just the producer on the farm, but all the various role-players – from the diesel mechanic working on the machinery to the person packing the produce in the chain store. It changes their perception of agriculture.’

Amanda is happy to report that learners and teachers respond positively to the programme. ‘The educators are very grateful to have this programme presented at their schools. For me every excited teacher and inspired student is a highlight. You can immediately see when someone begins to realise the importance of the agricultural sector,’ says Amanda. 

The Irish playwright, George Bernard Shaw, said: ‘Progress is impossible without change, and those who cannot change their minds cannot change anything.’ According to Grain SA, 852 schools were visited during 2017 and a total of 115 695 young minds were either changed or at the least, put to thought about the agricultural industry. 3 000 of these were in Amanda’s groups and may just contribute to food security in the future.

This article originally appeared in Pula/Imvula April 2018 which can be accessed here