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SA Graan/Grain, specialist publication and official mouthpiece of Grain SA, is regarded as one of the leading agricultural publications in agriculture. In fact, it is seen by our readers as a knowledge partner and benchmark tool for sustainability in the grain and oilseed industry.
This monthly glossy magazine covers all grain commodity news and information, which includes a wide spectrum of industry-related topics, such as:
• Input supply news and insights
• Production issues and tips
• Latest reports on grain and oilseeds research and development
• Commodity markets and marketing news
• Commentary on the agricultural industry and government
• News on Grain SA as producer-organisation
• Tips on labour and farm worker development
• Inspirational content for the farmer
SA Graan/Grain furthermore addresses relevant topics about related industries, i.e. livestock farming and other methods of diversification and value adding options available to the grain producer.
Research shows that on average more than 75% of grain farmers also operate an extensive livestock component as part of an integrated farming business model. This explains why both agri-producers and suppliers of input products prefer SA Graan/Grain as a partner to their businesses.
What our readers say:
In an independent readership survey, conducted by The Survey Workshop in February 2013, our readers suggested the following words to best describe the character of SA Graan/Grain:
• Informative
• Scientific
• Expert content
• Modern
• Authoritative
• Respected
• Inviting
A total of 80% of respondents were of the opinion that the magazine’s content is relevant – and they also liked the combination of articles and columns in SA Graan/Grain. 94% perceived the language usage and writing to be on par. A mark of 85% was awarded for readability and 83% for page layout.
The SA Graan/Grain Editorial Committee, consisting of farmers, Grain SA staff, representatives from the ARC (Grain Crops Institute and Small Grain Institute) and representatives from various grain commodities, convenes monthly and makes direct inputs on SA Graan/Grain.
With a print run of 18 000, all members of Grain SA receive the publication. As part of Grain SA's aim to make information available to all role players in the spirit of public good, the magazine is also distributed to agricultural institutions, government departments, research institutes, libraries, universities, schools, embassies and other important role players and decision makers in the agricultural sector.
The Grain Guide (“Graangids”) is a yearly addition to the January edition. It contains useful contact numbers and information for producers and is one of the mediums through which SA Graan/Grain enhances contact between input suppliers and producers.
Grain SA wishes to express its gratitude towards the Maize Trust for the contribution towards the printing and distribution of SA Grain/Graan.
