6
7
Ons lede se aandag is deurgaans gevestig op beste arbeids-
praktyke deur middel van ‘n rubriek hieroor in
SA Graan/Grain
,
die organisasie se maandelikse graantydskrif.
Graan SA se eksterne beeld
Die afgelope jaar is daar op meer as een terrein aandag
geskenk aan die organisasie se beeld na buite. Voorbeelde
hiervan is soos volg:
●
Graan SA se
streekkantore
– as ‘n bestemming vir al ons
lede – het oor die afgelope jaar ‘n gesigwas ondergaan.
Naamborde is by die kantore aangebring en dit is toegerus
met beter kantoormeubels en toerusting. Die opening van ‘n
derde Oos-Kaapse streekskantoor op Maclear, in Augustus
verlede jaar deur die minister van Landbou, Bosbou
en Visserye, Senzeni Zokwana, was ‘n mooi strategiese
afhandeling van die proses.
●
Onafhanklike mediamonitering het aangetoon dat die
graanbedryf se blootstelling aan die Engelse media oor die
afgelope jaar verhoog het. Hoewel dit beslis positief is vir ons
mediaprofiel
, is dit bemoedigend dat die trefwoorde wat na
vore kom uit die monitering, die kernaspekte van Graan SA
se boodskap en strategie insluit. Ons erken ook graag die
Afrikaanse media se volgehoue ondersteuning van die saak
van die graanprodusent.
●
Die Bemarkingsafdeling het Graan SA se teenwoordigheid
vanjaar suksesvol op die sosiale media platforms
Facebook
en
Twitter
bekend gestel. Ek reken dat ons
kommuni-
kasievoetspoor
nou goed gevestig is en die hoofstroom
media, internet, digitale mediums asook elektroniese en
gedrukte publikasies insluit. Ten einde die regte mengsel van
media te vind om ons teikenmarkte deurgaans doeltreffend
te bereik, bly ‘n konstante fokusarea.
●
Erkenning en verering van suksesvolle graanprodusente en
rolspelers in navorsing, bly ‘n prioriteit. Die afgelope jaar se
Graanprodusent van die Jaar
-geleentheid wat in Midrand
plaasgevind het, was vir my ‘n viering van die graanbedryf
se volle omvang vanaf bestaansboerdery, nuwe era
kommersiële boere tot by grootskaalse kommersiële
produsente. Die gebruiklike toekennings het plek gemaak
vir verskeie kategorieë – wat ‘n spasie geskep het waarin
verskillende produsente van verskillende kapasiteite vereer
kon word sonder om teen mekaar opgeweeg te word.
‘n Hoogtepunt van dié besondere aand, was die teen-
woordigheid van minister Zokwana.
●
Graan SA se NAMPO Oesdag het vanjaar weer vir ‘n
doeltreffende netwerkgeleentheid met ons lede gesorg.
Die ingebruikneming van ‘n nuwe
ledelokaal
tydens die
Oesdagweek het ‘n gasvrye atmosfeer geskep waarin
ons met lede kon skakel. Dieselfde gasvryheid kon gede-
monstreer word by Graan SA se ledetent by die Agri
Megaweek op Bredasdorp.
●
‘n
Donasie
van 12 ton mieliemeel is in Julie vanjaar gemaak
aan slagoffers van die mynstakings in die Rustenburg plati-
numgordel. Graan SA, in samewerking met Pioneer Foods
en Loubser Transport, het die uitreik van stapel gestuur
waarvolgens die meel afgelewer en doeltreffend versprei is.
●
Die personeelspan van Graan SA het in Julie hul moue
opgerol tydens ‘n uitreik na die Bramley-kinderhuis vir die
2014 Mandeladag 67 minute-inisiatief
. Personeel het hulself
handig gemaak met verfwerk by die kinderhuis, Graan SA
het mieliemeel aan die kinderhuis voorsien en die kinders het
geskenkpakkies ontvang.
Finansies
In ‘n milieu van honderde gekwalifiseerde ouditverslae het
Graan SA weer eens ‘n
ongekwalifiseerde oudit
gekry en
die feitelike bevindings van die Mielietrust en ander trusts ten
opsigte van befondsing, was ook in orde.
Die heffingaanpassing wat tydens die 2014 Kongres goedge-
keur is, is geïmplementeer en het positiewe resultate meege-
bring. Produksiegewys het die bedryf ‘n goeie graanjaar agter
die rug en die styging in die heffingsfonds is ‘n aanduiding dat
ons lede die heffing goed ondersteun het. Ons is egter steeds in
‘n proses om aan volhoubare finansiering en die verhoging van
die persentasie heffingbetalers aandag te gee. Intussen behou
Graan SA sy outonomiteit aangesien dit ‘n vrywillige organisasie
is wat homself befonds. Tans sorg die heffinginkomste vir sowat
‘n derde van die totale inkomste – die res word verkry uit die
NAMPO Oesdag,
SA Graan/Grain
, beleggings en trusts.
Vooruitsigte
‘n Klomp fundamentele vrae is gedurende die jaar onder
oorsig gevra oor hoe die
georganiseerde landbou-voertuig
tans lyk. In aansluiting hierby kan die vraag tereg gevra word
oor hoe Graan SA intern gestruktureer moet wees.
Die hervestiging van die hoofkantoor in Pretoria was die begin
van ‘n kultuurskuif vir die organisasie, hoewel die struktuur
destyds grootliks onveranderd gelaat is. In die seisoen wat
Review and strategic objectives
Terugblik en strategiese oogmerke
Our members' attention is constantly drawn to best labour
practices through a column on this in
SA Graan/Grain
, the
organisation’s monthly grain magazine.
Grain SA’s external image
During the past year attention was given to the organisation’s
external image in more than one area. Examples are as follows:
●
Grain SA’s
regional offices
– as a destination for all our
members – received a facelift during the past year.
Signage was put up at the offices and they were equipped
with better office furniture and equipment. The opening
of a third regional office in the Eastern Cape in Maclear
in August last year by the Minister of Agriculture, Forestry
and Fisheries, Senzeni Zokwana, was a good strategic
completion of the process.
●
Independent media monitoring indicated that the grain
industry’s exposure to the English media increased over the
past year. Although this is definitely positive for our
media
profile
, it is encouraging that the keywords identified by
the monitoring included the core aspects of Grain SA’s
message and strategy. We would like to acknowledge the
continued support of the Afrikaans media for the cause of
the grain producer.
●
The Marketing Division successfully promoted Grain SA’s
presence on the social media platforms
Facebook
and
Twitter
this year. I feel that our
communication footprint
is
now well established and that it includes the mainstream
media, internet, digital media and electronic and printed
publications. Finding the right mix of media to reach our
target markets at all times remains a constant focus point.
●
Recognition and acknowledgement of successful grain
producers and role-players in research remain a priority.
The
Grain Producer of the Year
event in Midrand the past
year was a celebration of the full scope of the grain industry
– from subsistence farming and new-era commercial
farmers to large-scale commercial producers. The
traditional awards were replaced by various categories
– which created room for different producers with different
capacities without them being weighed against each
other. A highlight of this special evening was the presence
of Minister Zokwana.
●
Grain SA’s NAMPO Harvest Day once again ensured an
effective networking opportunity with our members this
year. The opening of a new
members' hall
during the
Harvest Day week created a hospitable atmosphere in
which we could liaise with members. The same hospitality
was demonstrated at Grain SA’s members’ tent at the Agri
Mega Week in Bredasdorp.
●
A
donation
of 12 tons of maize meal was made in July this
year to the victims of the mining strikes in the Rustenburg
platinum belt. Grain SA, in collaboration with Pioneer Foods
and Loubser Transport, launched the action in terms of
which the meal was delivered and distributed effectively.
●
The Grain SA staff got to work in July during an outreach
to the Bramley Children’s Home for the
2014 Mandela Day
67 Minutes initiative
. The staff did some painting at the
children’s home and Grain SA provided the children's home
with maize meal and the children received gift packages.
Finance
In an environment with hundreds of qualified audit reports,
Grain SA once again obtained an
unqualified audit
and the
factual findings of the Maize Trust and other trusts with respect
to funding were also in order.
The levy adjustment approved at the 2014 Congress was
implemented and produced positive results. As far as
production is concerned, the industry had a good grain year
and the increase in the levy funds is an indication that our
members supported the levy well. However, we are still in the
process of attending to sustainable financing and increasing
the percentage of levy payers. In the meantime, Grain SA
retains its autonomy, as it is a voluntary organisation that funds
itself. Currently the levy income ensures about a third of the
total income – the rest is obtained from NAMPO Harvest Day,
SA Graan/Grain
, investments and trusts.
Prospects
A number of fundamental questions were asked during the year
under review regarding the current appearance of
organised
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Job creation
Werkskepping
Politieke uitsprake
Political statements
Grain SA Export Drive
Graan SA Uitvoeraksie
March/
Maart
2011
Min Nkwinti
50:50-statement/
-uitspraak
Aug 2013
Werkskepping
Die graanbedryf se bydrae tot werkskepping in die land vanaf
2008 tot 2014, blyk duidelik uit die grafiek hieronder wat deur
die Sentrale Statistiekdiens saamgestel is.
Ná ‘n strategiese besluit deur Graan SA het ons graanprodusente
aangemoedig om ter wille van voedselsekerheid meer te plant
– en dat ons die produkte sal uitvoer en die markte sal groei.
As ‘n strategiese intervensie het dit ‘n positiewe invloed op
werkskepping in die landbousektor gehad en goeie momentum
is opgebou. Daarenteen het politieke uitsprake oor grondher-
vorming deur die regering gedurende 2014 ‘n merkbare
negatiewe impak hierop gehad.
Job creation
The contribution of the grain industry to job creation in the
country from 2008 to 2014 is clear from the graph below, which
was compiled by the Central Statistical Services.
After a strategic decision by Grain SA we encouraged grain
producers to plant more for the sake of food security – and
to export the products to allow the markets to grow. As a
strategic intervention this had a positive influence on job
creation in the agricultural sector and good momentum was
created. In contrast, political statements on land reform by
the government in 2014 had a clear negative impact on
job creation.
Chief executive officer
Uitvoerende hoofbestuurder
Minister Zokwanacuts the ribbon toofficially open theGrain SAoffice inMaclear.
From left: Jannie de Villiers, Vusi Ngesi (Grain SAMaclear), Louw Steytler, Karabo
Peele (chairperson: Maize Trust) and Victor Mongoato.
Minister Zokwana knip die lint om Graan SA se kantoor op Maclear amptelik
te open. Van links: Jannie de Villiers, Vusi Ngesi (Graan SA Maclear), Louw
Steytler, Karabo Peele (voorsitter: Mielietrust) en Victor Mongoato.
