A JOURNEY THROUGH TIME

The

grain and oilseed industry

of south africa – A journey through time

Grain SA logo – creative explanation

The colours green, brown and yellow were used to depict the soil (brown),

growth (green) and the sun (yellow). The logo is in the shape of a sheaf of

wheat, but it also depicts fields with the sun shining on them – contributing

to growth and survival. The two ‘husk leaves’ at the top represent the origin

(seed) of the plant, which breaks open and produces a new plant (growth). The

sun rising across the fields creates the illusion of hope, growth and progress.

The second level of symbolism depicts values on which Grain SA has been

built. The different colours of the ‘fields’ confirm that these organisations

are there to support the grain producer on different levels. The sun and free

movement of the logo design indicate that Grain SA is focused on the sus-

tainable survival of the grain producer and agriculture in South Africa.

Van Zyl was appointed as the first General Manager of the GPO. By April 2000 his

management team included the following persons:

• Dr Kit le Clus (Research and Development)

• Mr Fanie Brink (Commodity Services)

• Mr Johan Loxton (Commercial Services)

• Mr Nico Vermaak (Manager Administration)

• Ms Rita de Swardt (Accountant)

By the time he retired on pension in 2001 the new grain industry organisation,

Grain SA, was established as an organisation, with sound administrative and finan-

cial controls in position and ready to face the challenges of promoting producer

interests in an uncertain future.

Mr Fanie Brink

Mr Giel van Zyl

Dr Kit le Clus